Keyword : Indigenous languages, media houses, Northwest, Cameroon
Author(s) : CHEO Victor Ngu, PhD; CHIE Esther Phubon, PhD & MENGUIE Yollande
Abstract :
Indigenous languages are indispensable cultural legacies integral to human development. Hence individuals cannot develop educationally, politically, culturally, and socio-economically through interaction with information dissemination organs, which make use of indigenous languages such as the media. This research, therefore, attempts an evaluation of the effective use of indigenous languages on the audio-visual media in Cameroon, their usefulness to the population, and whether indigenous language training programmes and the editorial policy of the media houses are geared towards effective communication and indigenous language development respectively. Primary as well as secondary sources of data were employed for the study. The research implored a combination of survey and historical methods to elicit data from five audiovisual media houses in the North West Region which harbour the highest number of media organs. The audio-visual media include; Cameroon Radio and Television (CRTV), Dan Broadcasting System (DBS), Hot Cocoa, Afrique Nouvelle and Abakwa F.M. Since this study adopted a combination of methods, two sampling techniques were used in selecting the samples for this work. The purposive sampling technique was used to get data from media workers and language policymakers. The respondents from the community were on the other hand-selected based on random sampling. In so doing, everybody was given a fair chance of being selected without discrimination and those selected represented the population under study. A major finding, which emanated from the study is the fact that even though audio-visual media makes use of indigenous languages, the media editorial policies do not.
Stereotypes and Its Influence on the Course of Study Choice and Communication Skills of First-Year Students of Christopher University
Philip Teniola David; Ayoola Olalekan Ajasa, Ph.D; Adejoke Adekanmbi, Ph.D & Aderinola Babatunde
Information Literacy Skills: Prerequisite for Library Resources Use by Public Secondary School Students in Oyo State, Nigeria
Touitou, Tina C., PhD; Ambassador-Brikins, Helen O.C., Ph.D; Owolabi Ruth Onajite, PhD & Adekunle, Janet Oluyemi, PhD
Bollywood Movie, Dubbing, Subtitling, Nigerian Yoruba Language and Audience Perception
Adeyemo Saheed O.A. & Adeyemi A. Ridwan, PhD.
Audience Perception of the Influence of Abrahamic Mission Programme of Radio Nigerian Network on Religious Intolerance
Greatandy Victor Iguoba & Onyedikachi Stanley Onovo, PhD
Utilisation of Social Media for the Promotion of Exclusive Breastfeeding among Nursing Mothers in Rural Communities in Akwa Ibom State
Benson Reuben Oke & Helen Ijeoma Nwachukwu
Women Awareness of Endometriosis Misdiagnosis through Mass Communication Strategies in Wukari LGA, Taraba State
Agabison Dorcas;? Okpoko C.C.? & Lazarus Siman
Newspaper Framing of Fubara-Wike Political Crisis in Nigeria’s Fourth Republic: A Comparative Analysis of Daily Sun, The Punch and Vanguard Newspapers
Ezemba Assumpta Onyinyechi
Content analysis of select Nigerian newspapers' Reportage of #EndbadGovernance Protest
Lega Agbadu Hassan;? Prof. T.M Akase? & Dr. Anthony Ogande
Application of Public Relations Strategies in the Management of Patients at Federal Medical Centre and Benue State University Teaching Hospital, Makurdi
Inja, Ndernen? & Nyitse, Gabriel T., PhD
Influence of Billboard Advertisements on Audience Awareness of Insecurity Issues in Nigeria: A Study of Edo State Residents
Blessed Frederick Ngonso, PhD?; Peter Eshioke Egielewa, PhD?; Betcher Osaguona Ekhosuhun, Esq.? & Ekwe Okwudiri, PhD
Promotion and Patronage of Products of Access and Zenith Banks by Customers in Akwa Ibom State
Nsikak Solomon Idiong? & Blessing Ufot Urua•
Language and Ideologies in Selected Advertising Posters of MTN and Orange from Dschang and Bafussam (Cameroon), 2024-2025
Dohseh Abigail Gabwa & Afutendem Lucas Nkwetta
Preliminary Pages for IJALMS
IJALMS Editorial Crew
FRSC SPEED LIMIT IN THE COURT OF PUBLIC OPINION: A SURVEY OF ENUGU STATE RESIDENTS
Dr. Maxwell M. Ngene
Appraisal of the Influence of Globalization on Local Cultural Identity in Nigeria
Omavuaire Lucky Edewor, Ph.D; & Collins Kediehor, PhD