Keyword : Globalization, Local Cultural Identity, Cultural Diversity, Homogenization, Cultural Exchange and Nigeria
Author(s) : Omavuaire Lucky Edewor, Ph.D; & Collins Kediehor, PhD
Abstract :
This study is set to ascertain an appraisal of the influence of globalization on the local cultural identity in Nigeria. The study was premised on the Cultural Hybridization and Homogenization Theories. To achieve the set objectives, the study used the survey research design method. The instruments used for data collection were a questionnaire and interviews. A sample size of 384 was obtained using the geographical and purposive principles, and officials of the Delta State traditional rulers’ council, traditional rulers, chiefs, heads of families, adults, and other stakeholders were interviewed using the accidental sampling procedure. The data collected were analysed using frequency, percentage, and chi-square. Findings of this study, amongst others, reveal that globalization has had both positive and negative influences on the Nigerian local cultural identity, and that globalization is rapidly shaping Nigerian local cultural values and practices, with many Nigerians preferring the cultural norms of these countries, as 84.4% of the respondents affirmed. Also, the study reveals that globalization has resulted in the loss of our local cultural identities and traditions as global cultures dominate. It also exacerbated income inequality, as some individuals and groups may not have the skills or resources to compete in a globalized economy. The study therefore recommended, amongst others, that the government should introduce cultural education in our educational system; by incorporating cultural education into formal and informal learning settings, individuals can gain a deeper appreciation for their cultural heritage and its significance in shaping their identities and communities. The study also recognized the need to promote cultural awareness, as this will help to raise awareness about the importance of cultural diversity and the richness of different cultural expressions. Bearing in mind the importance of preserving and promoting our local cultural identity, it was suggested that local communities should be empowered to take control of their cultural narratives that would promote Nigerian culture while minimizing negative influence.
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