Keyword : Broadcast Media, Anthrax, Disease, Benin City Residents, Campaign, Attitude.
Author(s) : Ndubuisi Nwigwe Umoro Ph.D; Joel Osazee Ikponmwoba; Robinson Ofuje Omeiza & Esther Ayoola Pamilerin
Abstract :
This study examined the attitude and knowledge of Benin residents towards the anthrax preventive campaign on broadcast media. The study was carried out to ascertain the level of exposure of Benin City residents to anthrax preventive campaigns on the broadcast media. Anchored on the Health Belief Model and the social judgment theories, the study adopted the descriptive survey research method with the questionnaire as an instrument for data collection. The researchers employed the descriptive survey research method to study the attitudes of the respondents toward the broadcast media campaign on anthrax prevention. The population of this study was 1,605,000 while the sample size drawn with the Taro Yamane sample size determination formula was 400. The quantitative data were analysed with the aid of the Statistical Package for Social Sciences (SPSS). Findings revealed that the respondents had little knowledge of the campaign on the broadcast media. It concluded that the broadcast campaign on anthrax prevention did not influence the residents of Benin City. Based on the conclusion, it was recommended that there should be an increase in the frequency of information dissemination on disease-preventative measures on different media outlets. It was also recommended that broadcast media should continually take health communication seriously by packaging their campaign messages content in a way that affects changes in the attitude and behaviour of the public.
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