Keyword : Social media .Usage .News .Journalism .Broadcast Stations.
Author(s) : Michael Nnabundo Nwabuzor & Ebenezer Ifeanyi Onyike
Abstract :
The paper sets out to evaluate the use of social media in news broadcasting in Nigeria. Various scientific advancements in media technology have had tremendous impact on the art of broadcasting, which itself is guided by technological interface – making the wholesale delivery of communication to an anonymous audience possible. Through online social platforms, news gathering, production and dissemination are today viral. Indeed the internet has engendered uncommon revolution in communication, making user-generated contents possible. The study was conducted in three local government areas of Oredo, Egor and Ikpoba-Okah in Edo State, Nigeria. The study used the explanatory mixed method which allowed the researchers to use a combination of quantitative and qualitative approaches to empirical study. Using a 10-item questionnaire, 184 journalists in five broadcast stations were investigated. Data were analyzed using percentages and statistical tables. Findings reveal that journalists are knowledgeable on the use of the social media, however, majority of them (76.6%) only use it to a moderate extent for news broadcasting. Periodic training is recommended to enable journalists gain more knowledge and skill on how best to use the social media for news broadcasting. An upward review of funding and operational grants is imperative.
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