Keyword : Breastfeeding .Mortality .Pre-natal .Post-natal and Killer-diseases
Author(s) : Ibituru I. Pepple & Ijeoma J. Acholonu
Abstract :
Print media coverage of the Exclusive Breastfeeding Programme, January 2016- March, 2017 – a study of The Guardian and Tide Newspapers, formed the basis of this research work. What prompted interest in this study is the reported cases of low patient awareness of the Exclusive Breastfeeding Programme and accompanying complications in Nigeria. In respect of the project, research questions were raised and related literature were consulted and reviewed. The research methodology used was content analysis. The study is anchored on two theories- the Agenda setting theory and the Gatekeeping theory. Basically, the research is aimed at discovering whether the level of Exclusive Breastfeeding information, education and awareness that Nigerians are exposed to from the print media is adequate to educate them on the importance of the programme. However, findings from this study show a dismal level of coverage of the Exclusive Breastfeeding Programme by the Nigerian print media. Therefore, a huge responsibility lies on the shoulders of the print media as agents of change, education, information and awareness to ensure that this ugly trend is reversed. Health officers and other relevant care professionals must realise that Exclusive Breastfeeding information, education and awareness is not only for the elites or metropolitan dwellers alone. The media must as a matter of urgency write for the interest of the public putting into consideration, the large population of the downtrodden rather than the elites.
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