Keyword : Communications .Marketing tools .Public relations services .Corporate governance.
Author(s) : J.O. Nwele & Nkiru Gloria Onuorah
Abstract :
This paper examines the relationship between communications, marketing, effective public relations, effective communication, and corporate governance. It also examines communication as a process of complex attribute to maintaining relations between organisation and its publics or between one individual and another or the nexus between government and its people and publics or other governments; or groups and another, through effective communication. It as well examines the trends that measure the task blend orbit of life and living. The objective is to bring about measures that would strengthen the efforts of government, organisations and their people in development for economic growth. The findings in this study seek to spur government and organisations into using effective communications action to achieve good governance and create social tranquillity and peace in societies
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