Keyword : Gender, COVID-19, Jingle, Potrayal, Cameroon, Nigeria
Author(s) : EGIELEWA Peter Eshioke, PhD & FONDZE-FOMBELE Eunice Fonyuy, PhD
Abstract :
This study investigates how gender was portrayed in four selected COVID-19 jingles, from Cameroon and Nigeria. Obtained between May 1st and June 30th 2020, the jingles were analysed qualitatively based on the research questions. The study, anchored on the
gender studies theory found out that males were featured more, allotted more time and presented in a dominant position than their female counterparts. This kind of representation reinforces stereotypes about men’s dominant position over women. The study recommends that in the production of jingles, media organisations and government bodies should ensure that both genders are equally involved.
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