Keyword : Conflict, media industry, ideology, democracy, NIPR, NUJ
Author(s) : Ngozi Comfort Omojunikanbi, PhD; Victor Charles Njinmah, PhD ; Toluwanimi Grace Omojunikanbiö Chinyere Stella Njinma & Iheanyichukwu Macdonald Nmezi
Abstract :
A recent happening in Nigerian media has revealed a long-standing ideological conflict. This conflict looms between the Journalists and Public Relations practitioners over who is qualified to be a spokesperson in a democracy. They are locked in a debate about the role of an official spokesperson in a democratic society. The journalists argue that the freedom of the press is a cornerstone of a democratic government and that journalists should always be the primary source of information. On the other hand, public relations practitioners believe that businesses and government have the right to control the narrative and should be the only official spokesperson. The paper starts with a review of the current description of the ideological conflict between journalists and public relations practitioners. The objectives of this study were to find out how the association has dealt with ideological conflict among others. This paper provides an in-depth analysis of the conflict of professional ideologies in the Nigerian media. Findings revealed that efforts were made by the NIPR executives to resolve the conflict, and non-members were inducted thereby restoring peace, unity and understanding between the two bodies. The study concluded that there is need for collaboration amongst professional bodies to reduce tension in the media industry. This work contributes to the understanding of the relations between journalists and public relations practitioners. The paper recommended among others that media development in Africa requires ideological change through citizen-led promotion of freedom of speech.
Patriarchal Stereotypes and Feminine Resistance in Flora Nwapa’s Efuru
Solomon Awuzie, PhD; Chilenwa Ignatius Metu• & Uche Benedict Uraih, PhD
Ontological Analysis of Gender Disparity Factors in Nigerian Sports Journalism
Pius Owoicho Ogwuche; Professor Cosmos I. Eze; Professor Shamsuddeen Mohammed & Mahmud Umar Muhammed, PhD
Influence of Television Messages on the Knowledge and Adoption of Agricultural Innovation among Farmers in Kwara State, Nigeria
Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Influence of Demographics of Age and Educational Attainments on Online Newspaper Readership among Civil Servants in Akwa Ibom State, Nigeria
Sunday Jessie Antai; Prof. Church Akpan & Bassey Esuk Bassey, Ph.D
Perception of South-East Women on 2024 Nigerian Federal Ministry of Environment’s Media Campaign Messages on Adaptation and Mitigation of Heat Waves
Obini Onuchukwu & Prof. Angela Nkiru Nwammuo, PhD
Evaluation of Social Media Influence on Benin City Residents' Perception of the 2024 Okuama Bloodbath in Delta State, Nigeria
Josephine Osatohanmwen Adeyeye, PhD•; Adédèjì Fred Aríjeníwà & Emeke Precious Nwaoboli
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5, No. 1 2025 Preliminary Pages
IJALMS
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5. No 1 June 2025 Preliminary Pages
IJALMS
Community Perception and Evaluation of Corporate Social Responsibility Activities by the Oil Producing Companies in Bayelsa State
Seiyefa Clifford Wilson; Andrew Asan Ate; Wilfred Oritsesan Olley & Ewomazino Daniel Akpor
Public Perception of Political Disinformation and Trust in Mainstream Media during Electoral Campaigns in Nigeria
Wilfred Oritsesan Olley & Okoro Ferdinand Eloke
Evaluation of the Public Relations Strategies Adopted by Candidates of Select Political Parties during the 2023 Presidential Elections in Nigeria
Abimiku, Monday Sunday; Josiah, Sabo Kente PhD & Muhammad, Sani Rabiu PhD
Employee-Management Relations and Productivity in Select Government Ministries in Akwa Ibom State
Blessing Ufot Urua
Journalists’ Perspective of Fact-checking Applications in Curbing Fake News in Nigeria
Arikenbi, Peter Gbenga & Ikharo Seluman