Keyword : Conflict, media industry, ideology, democracy, NIPR, NUJ
Author(s) : Ngozi Comfort Omojunikanbi, PhD; Victor Charles Njinmah, PhD ; Toluwanimi Grace Omojunikanbiö Chinyere Stella Njinma & Iheanyichukwu Macdonald Nmezi
Abstract :
A recent happening in Nigerian media has revealed a long-standing ideological conflict. This conflict looms between the Journalists and Public Relations practitioners over who is qualified to be a spokesperson in a democracy. They are locked in a debate about the role of an official spokesperson in a democratic society. The journalists argue that the freedom of the press is a cornerstone of a democratic government and that journalists should always be the primary source of information. On the other hand, public relations practitioners believe that businesses and government have the right to control the narrative and should be the only official spokesperson. The paper starts with a review of the current description of the ideological conflict between journalists and public relations practitioners. The objectives of this study were to find out how the association has dealt with ideological conflict among others. This paper provides an in-depth analysis of the conflict of professional ideologies in the Nigerian media. Findings revealed that efforts were made by the NIPR executives to resolve the conflict, and non-members were inducted thereby restoring peace, unity and understanding between the two bodies. The study concluded that there is need for collaboration amongst professional bodies to reduce tension in the media industry. This work contributes to the understanding of the relations between journalists and public relations practitioners. The paper recommended among others that media development in Africa requires ideological change through citizen-led promotion of freedom of speech.
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