With growing rates of domestic violence and its traumatic effects on victims as well as its implications on human development in Africa, concerns have been expressed by relevant bodies and agencies. Efforts have also been made to call for action to end or reduce domestic violence. Results from intensive interviews and three Focus Group Discussions from three rural communities in three states of Nigeria’s South-South region indicate that indigenous African forms of'> With growing rates of domestic violence and its traumatic effects on victims as well as its implications on human development in Africa, concerns have been expressed by relevant bodies and agencies. Efforts have also been made to call for action to end or reduce domestic violence. Results from intensive interviews and three Focus Group Discussions from three rural communities in three states of Nigeria’s South-South region indicate that indigenous African forms of'> Indigenous African Communication Strategies And The Campaign Against Domestic Violence In Rural Communities Of Nigeria’s South-South Region

 

Indigenous African Communication Strategies and the Campaign against Domestic Violence in Rural Communities of Nigeria’s South-South Region

Keyword : Conflict, Campaign, Violence, Indigenous, Strategies, communication.

Author(s) : Ntiense J. Usua, PhD & Austen A.Sado, PhD

Abstract :   

With growing rates of domestic violence and its traumatic effects on victims as well as its implications on human development in Africa, concerns have been expressed by relevant bodies and agencies. Efforts have also been made to call for action to end or reduce domestic violence. Results from intensive interviews and three Focus Group Discussions from three rural communities in three states of Nigeria’s South-South region indicate that indigenous African forms of entertainment and communication are effective in curtailing social vices such as domestic violence in African communities. The study therefore recommends a shift in emphasis from mass media to indigenous communication strategies in partnering with NGOs and relevant agencies in the campaign against domestic violence.

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