Keyword : Television messages, Agricultural innovation, Communication, Influence, Nigeria
Author(s) : Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Abstract :
This study sought to investigate the extent to which television messages have helped farmers in knowledge and adoption of agricultural innovations in Kwara State. The objective of the study is to find out the level of awareness of television messages for knowledge and adoption of agricultural innovation among farmers in Kwara State, Nigeria. The study is grounded in the Technological Determinism Theory. Survey research method was adopted and based on a population of 250,000 residents of the study area, a sample of 384 respondents was polled using the Krejcie and Morgan formula for sample size determination. The findings revealed that farmers in Kwara State 38.7%) actively use television to access information on agricultural innovations. Additionally, the study found a significant relationship between broadcast media and farmers' knowledge and adoption of agricultural innovations. Also, the study revealed that Kwara TV agricultural programmes are effective in improving farmers’ agricultural skills with 113 (31.7%) respondents affirming to its effectiveness. The study further revealed that respondents learnt and adopted new farming techniques from agricultural innovations programme on Kwara TV such as improved variety of seeds, soil selection and application of fertiliser of various types, preservation methods, judicious distribution of crops as well as livestock farming, fish culture and agro-forestry. Based on the findings, the study concluded that television messages on agricultural innovation have contributed tremendously to knowledge and adoption of agricultural innovation by farmers in Kwara State. Despite the efforts of the government, common challenges persist, including addressing usage of language, lack of farmer participation in agriculture innovation programme development, lack of sufficient skills by farmers, fear of crop animal failure and high cost of the purchase and adoption of the agricultural innovation among several others. Based on the findings and conclusion, the study recommended, among other things, the establishment of community viewing centers and the integration of other agricultural information channels with broadcast media to further promote innovation and development in the agricultural sector in these states and across Nigeria.
Patriarchal Stereotypes and Feminine Resistance in Flora Nwapa’s Efuru
Solomon Awuzie, PhD; Chilenwa Ignatius Metu• & Uche Benedict Uraih, PhD
Ontological Analysis of Gender Disparity Factors in Nigerian Sports Journalism
Pius Owoicho Ogwuche; Professor Cosmos I. Eze; Professor Shamsuddeen Mohammed & Mahmud Umar Muhammed, PhD
Influence of Television Messages on the Knowledge and Adoption of Agricultural Innovation among Farmers in Kwara State, Nigeria
Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Influence of Demographics of Age and Educational Attainments on Online Newspaper Readership among Civil Servants in Akwa Ibom State, Nigeria
Sunday Jessie Antai; Prof. Church Akpan & Bassey Esuk Bassey, Ph.D
Perception of South-East Women on 2024 Nigerian Federal Ministry of Environment’s Media Campaign Messages on Adaptation and Mitigation of Heat Waves
Obini Onuchukwu & Prof. Angela Nkiru Nwammuo, PhD
Evaluation of Social Media Influence on Benin City Residents' Perception of the 2024 Okuama Bloodbath in Delta State, Nigeria
Josephine Osatohanmwen Adeyeye, PhD•; Adédèjì Fred Aríjeníwà & Emeke Precious Nwaoboli
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5, No. 1 2025 Preliminary Pages
IJALMS
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5. No 1 June 2025 Preliminary Pages
IJALMS
Community Perception and Evaluation of Corporate Social Responsibility Activities by the Oil Producing Companies in Bayelsa State
Seiyefa Clifford Wilson; Andrew Asan Ate; Wilfred Oritsesan Olley & Ewomazino Daniel Akpor
Public Perception of Political Disinformation and Trust in Mainstream Media during Electoral Campaigns in Nigeria
Wilfred Oritsesan Olley & Okoro Ferdinand Eloke
Evaluation of the Public Relations Strategies Adopted by Candidates of Select Political Parties during the 2023 Presidential Elections in Nigeria
Abimiku, Monday Sunday; Josiah, Sabo Kente PhD & Muhammad, Sani Rabiu PhD
Employee-Management Relations and Productivity in Select Government Ministries in Akwa Ibom State
Blessing Ufot Urua
Journalists’ Perspective of Fact-checking Applications in Curbing Fake News in Nigeria
Arikenbi, Peter Gbenga & Ikharo Seluman