This study investigates the impact of fake news on public perceptions and trust in news media in Nigeria, a country experiencing significant challenges associated with misinformation in the digital age. The research highlights how the proliferation of fake news undermines the credibility of both traditional and online media, eroding public trust. A review of relevant literature establishes a theoretical framework surrounding misinformation and media trust, identifying'> This study investigates the impact of fake news on public perceptions and trust in news media in Nigeria, a country experiencing significant challenges associated with misinformation in the digital age. The research highlights how the proliferation of fake news undermines the credibility of both traditional and online media, eroding public trust. A review of relevant literature establishes a theoretical framework surrounding misinformation and media trust, identifying'> INVESTIGATING THE IMPACT OF FAKE NEWS ON PUBLIC PERCEPTION AND TRUST IN NEWS MEDIA IN NIGERA

 

INVESTIGATING THE IMPACT OF FAKE NEWS ON PUBLIC PERCEPTION AND TRUST IN NEWS MEDIA IN NIGERA

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Author(s) : OGHAYAN Ofiekhagbor Peter, WILFRED Oritsesan Olley (Ph.D) AKPOR Ewomazino, Daniel (Ph.D),

Abstract :   

This study investigates the impact of fake news on public perceptions and trust in news media in Nigeria, a country experiencing significant challenges associated with misinformation in the digital age. The research highlights how the proliferation of fake news undermines the credibility of both traditional and online media, eroding public trust. A review of relevant literature establishes a theoretical framework surrounding misinformation and media trust, identifying gaps in empirical research specific to the Nigerian context. Employing a quantitative approach, utilizing a survey method to explore the effects of fake news on public trust and perception of Nigeria news media, the study collects quantitative data through surveys of 400 participants and statistical analysis was performed as follows: Frequencies and percentages were used to summarise respondents' characteristics and media consumption habits to derive meaningful insight. Findings suggest that misinformation significantly influences Nigerians' perceptions of Nigeria news media. The tendency of respondents to change their opinions upon realizing they have encountered false or misleading news highlights the potential risks of misinformation in shaping public discourse. They demonstrate how seriously disinformation affects public opinion and confidence in Nigeria news media demonstrates how seriously disinformation affects public opinion and confidence in Nigeria news media reliability, compounded by confusion regarding discerning credible information. In response to these challenges, the study recommends that news consumers should verify the accuracy of information before sharing it. Awareness campaigns to be conducted to evaluate the public on effective methods for verifying news dissemination. Media organisations should prioritised credibility by thoroughly fact-checking reports before publication. Overall, this research underscores the pressing need for a coordinated effort among media practitioners, educational institutions, and policymakers to combat misinformation and restore trust in the Nigerian media landscape.

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