Let’s Socialize While Our Academic Activities Suffer: An Analysis of Social Media Utilization among Students of Tertiary Institutions in Enugu Metropolis


Keyword : Social media .Tertiary institutions .Academic activities .Socialization .Regulation


Author(s) : Ike S. Ndolo; Sunny E. Udeze & Nnedinma M. Anikpo

Abstract :   

This study examined the nexus between social media utilization and students’ academic performance in tertiary institutions in Enugu Metropolis. The main aim of this research was to investigate the influence of social media on the academic performance of students in tertiary institutions in Enugu Metropolis. Four research questions were designed and hypotheses were formulated to guide the study. A survey was conducted by administering 381 copies of questionnaire to students of Enugu State University of Science and Technology (ESUT); Institute of Management Technology (IMT); and University of Nigeria, Enugu Campus (UNEC). Copies of questionnaire tailored to suit social media utilization and academic performance were administered to 381 students through multi-stage sampling technique and data were analysed with Statistical Package for Social Sciences (SPSS). The findings
indicated that there is widespread use of variety of social media among students of tertiary institutions. It also revealed that students engaged in diverse social and academic activities on Social Media Platforms. The findings further emphasized that students engaged themselves more in the social activities on social media at the expense of academic discourse. Finally, the study indicated that spending time on social media interferes with academic activities. From the findings, the study recommended that; tertiary institutions should provide incentives that will be used to educate students on the educational content of the social media.

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