Keyword : Mass Media .Opinion Polls .Elections ..Reliability .Biases
Author(s) : Venatus Nosike Agbanu & Levi Chinaka Nwodu
Abstract :
Before the conduct of any election, there are speculations, permutations and predictions about the probable outcome of the election. These emanate from people’s interest in the election which in the long run, determines what happens in the polity.For obvious reasons, to be in a position to take informed decisions before or during the election, stakeholders want to know, in advance the likely winner or the loser as the case may be. In view of this, it has become a tradition for people to speculate the likely winner. This paper, through analytical method, looked at some of the opinion polls that preceded the 2015 presidential election in Nigeria, especially those conducted by media organizations and how they were able to rightly or wrongly predict the outcome of the election. It also analyzed some of the biases noticed on the part of the pollsters, the research methodologies and their implication on both the electorates and the mass media. The findings show that some of these polls were not able to rightly gauge the pulse of the people and this may be attributed to certain factors such as biases at different stages of the process and the interest of the pollsters.
Music and Teens in Advertising: Influence of Music in Always Sanitary Pad Television Advertisement among Teens in Ikeja Nigeria
Oluwafisayo F. Abdul & Damilola Labake Bamigboye
The Danger of a Single War: Anti-Corruption Crusade of President Muhammadu Buhari in the Court of Public Opinion
Peace Ireju Amannah & Josephine Osatohanmwen Adeyeye
Determinant of Profitability of SMEs in Nigeria (A Study of Ogun State)
Oluwakayode David Oke & Margaret Adebimpe Oke
The Impact of Non-performing Loans on the Performance of Commercial Banks: A Case Study of GTB, Skye Bank and Zenith Bank
Chukwuemeka Ojukwu
Technological Determinism and the Technological Acceptance Model: New Media versus Old Media in the Communication Revolution
Christian C. Ngwu & Uchenna C. Anioke
When Help Turns Awry: Assessing how Social Media Re-victimize Victims of Sexual Violence in Nigeria
Chijioke Odii & Maxwell M. Ngene
Indigenization Paradigm: A Must Shift for Akwa Ibom Broadcasting Corporation (AKBC) Television Programme Content
Bassey Nsa Ekpe
We Have no Faith in the Police An analysis of Media Audience Awareness, Attitude and Use of Security Numbers in Exposing Crimes in Enugu State
Izuchukwu Z. Ugwu, A. C. Ekwueme & Nnamdi George Nzekwe
A Dissection of the Waning Investigative Journalistic Practices in Nigeria
Clementina O. Okafor & Theophilus Oko
The Politics of Newspaper Framing of the 2015 Presidential Election Results in Nigeria
Moses Chukwubuikem Ani, Endwell Onyinye Nyekwere, Uchechi Queen Nwanguma & John Ugwuanyi
Readability Problems in The Guardian Newspaper among Selected Staff and Students of the University of Benin, Nigeria
Festus Prosper Olise & Sunday Akpobo Ekerikevwe
Print Media Coverage of the Exclusive Breastfeeding Programme (2016-2017)
Ibituru I. Pepple & Ijeoma J. Acholonu
Comparative Evaluation of Nigerian Newspapers’ Coverage of Political Violence, 2003-2011
Vaungwa Apaa Nyihar Tine
Buhari’s First Year Anniversary in the Eyes of Nigerian Newspapers: An exploratory analysis of the most relevant frames
Fatima I. Abubakre
Corruption and Newspaper Collapse in Nigeria: Evidence from The Comet, The Democrat and New Nigerian Newspapers
Gausu Ahmad & Ibrahim Jimoh