Keyword : Gender stereotypes, media, framing, news presentations, society
Author(s) : Chioma Njoku, PhD, Julianah Titilope Owoeye , Ngozi, Wellington & Owoh, Mmesomachukwu E
Abstract :
This study examined “Media as an indispensable tool in promoting gender stereotypes and typecasting in selected groups in Ogun State, Nigeria. The general objective was to determine news framing and presentations of women in the media. The study employed a quantitative approach using a structured questionnaire-based survey in selected communities in Ogun State -Magboro and Arepo. With a total population of 749,000 residents (500,000 in Magboro and 249,000 in Arepo), 384 questionnaires were distributed based on a calculated sample size using the online sample size calculator. Data were analyzed using SPSS version 27 and findings were presented in tables, frequencies, and percentages. Findings showed gender stereotypes in the media affect how society perceives gender roles. News presentations in the media demonstrate how women were typically portrayed as emotional and passive while men were portrayed as strong and logical. This demonstrates unequivocally how Nigerian mass media actively promotes gender stereotypes. Media outlets should promote gender parity in their coverage and portrayal by providing women's viewpoints and experiences an equal amount of weight. Public education on media consumption should be an integral part of media’s advocacies to be able to identify and oppose gender biases in media material.
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