Keyword : International Communication .Diplomacy .News Reporting .Globalization .Insecurity
Author(s) : Sunny Emmanuel Udeze, Ngozi Marion Emmanuel, & John Okeke Asogwa
Abstract :
One of the contentious issues in international communication is the claim of negative reportage of the third world countries by the media of the developed worlds. Following this accusation, many scholars tried to proffer solutions to the problem without success. In this paper, we tried to examine how CNN and Aljazeera, the two leading cable networks in the world, report issues concerning Nigeria. To do this, the researchers analyzed the news contents of these stations for the month of May 2014 and came to the conclusion that only the bizarre were reported – Boko Harm attacks, kidnap of Chibok girls, corruption and ineptitude in government, etc. After a critical analysis, the researchers came to the conclusion that as long as leaders continue to do what is negative, the foreign media including the two studied, will continue to report us negatively. The paper is of the view that Nigeria is a brand that suffers from many brand negators such as political violence, armed robbery and the likes and therefore posits that to make the Nigerian brand work, these brand negators must be identified and addressed.
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