Keyword : Sports journalism, Female sports journalists, Gender disparities, Gender role
Author(s) : Pius Owoicho Ogwuche; Professor Cosmos I. Eze; Professor Shamsuddeen Mohammed & Mahmud Umar Muhammed, PhD
Abstract :
The rise of female engagement in sports journalism in Nigeria represents a significant paradigm change. Despite the industry's expansion, these female sports journalists continue struggling to compete for roles and recognition in sports journalism within the Nigerian media landscape. To that end, this study looked into the factors that contribute to gender disparities in Nigerian sports journalism, as well as strategies for overcoming these obstacles and encouraging more women to pursue careers in sports journalism in Nigeria. The study is based on the Glass Ceiling theory. The survey research method was used, and the target population was sports journalists working for six (6) purposefully selected specialist sports media organisations in Nigeria that provide twenty-four (24) hours of all-around sports content distribution. Using the total enumeration sampling technique (census study), the questionnaire was utilised to collect data from 246 purposively sampled respondents who were physically administered the instrument. All administered copies of the questionnaire were properly filled out, and returned, resulting in a 100% response rate. Data was analysed using descriptive and inferential statistical methods (IBM Statistical Product and Service Solution, version 22). The study discovered that several factors contribute to the difficulties faced by female sports journalists, resulting in gender inequality and under-representation of women in sports journalism in Nigeria. These factors, however, are not only related to inequality but also to women's skill and lack of interest in the field of sports journalism in Nigeria, as well as other societal concerns that contribute to this gender imbalance. Furthermore, the study concluded that to encourage more women to practice sports journalism in Nigeria, Nigerian culture should promote gender-responsive inclusion in sports journalism rather than relying on stereotyped gender roles. Ambitious ladies interested in sports journalism in Nigeria may be more likely to follow this profession if they see their peers covering a variety of issues in various areas of sports journalism. The study recommends that sports media companies in Nigeria ensure that their female sports journalists are given equal job tasks as their male colleagues and that women in Nigeria should develop an interest in sports and media coverage of sports.
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