Keyword : Patterns, Mobilisation, Broadcast stations, Gender equality, Rivers State
Author(s) : Stella Ikiriko; Prof. F.A. Amadi; Prof. B.G. Nsereka & Dr. D. Harcourt Whyte
Abstract :
The study examined patterns of gender equality mobilization by select broadcast stations in Rivers State with a view to ascertaining media roles in promoting gender equality. The study was anchored on the radical feminist theory. The peculiarities of the study necessitated a survey research technique with questionnaire as the instrument. A sample of 247 was drawn from a population of 650 with a retrieval rate of 100%. Analysis was done using simple percentages and weighted mean scores. Findings showed that Women have played significant roles in Nigeria which were manifested in several ways such as national development, promotion of peace and security, promotion of socio-economic development and political transformation of Nigeria society. But it is quite appalling and conspicuous that women have not been respected, supported and recognized. Findings show that the broadcast stations have programme bouquets that feature specialized content on gender equality. More so, limited air- time was accorded to such programmes with poor funding as a common denominator. It was also found that cultural constraints hindered women's participation in socio-economic and socio-political interlocutions. From the above findings, it was concluded that there is a need for state assemblies to enact laws that should promote gender equality in all socio-economic and socio-political spheres of Nigeria. It was recommended that all hands must be on deck to ensure that gender inequality is made a crime against humanity with the media continuously setting the agenda on pathways through which gender equality can be actualized. Feminist organizations and non-governmental organizations should help to call the attention of politicians and proprietors of organizations to give equal treatment and opportunities to both men and women in Nigeria to promote cross-fertilization of ideas, experience and knowledge which will eventually lead to socio-economic development. Federal and state governments should fund and sponsor programmes and campaigns via the use of broadcast programmes to sensitize women and people on the evils of gender inequality and the need to promote gender equality for enthroning peace, order, stability and progress in Nigeria, and, by extension, Rivers State.
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