Keyword : Nomads .GSM .Voice calls .Customer care .Communication
Author(s) : Chidubem Christian Ngwu; Luke I. Anorue & Okwudiri Ekwe
Abstract :
This study investigates the patterns of GSM usage among nomadic Fulanis in NorthWest Nigeria. In conducting this study, the researchers used explanatory sequential design to generate quantitative and qualitative data. The entire population of the study covered nomadic Fulani- 1,789,142 and 1615 Online customer care representatives drawn from MTN, Globacom, Airtel and Etisalat. A sample size of 401 was drawn using Australian Calculator as provided by the National Statistical Service (NSS). After the analysis, findings indicate that majority of nomadic pastoralists in North- Western Nigeria use GSM phones in communicating with others to a large extent. Also, it was discovered that nomadic pastoralists in NorthWestern Nigeria use their phones mainly for voice calls only than sending messages. In fact, majority of the nomads cannot read nor send text messages. Finally, it was found that majority of nomadic Fulani in North West have problem sharing their concern with customer care representatives.
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