Keyword : Political Othering, 2023 Presidential Election, Politics, Electorate, South-South
Author(s) : Umoro, Ndubuisi Nwigwe; Ekhareafo, Daniel Ofomegbe• & Asemah, Ezekiel Segun
Abstract :
The study was carried out to ascertain the perception of the electorate on political othering in the 2023 general elections in Nigeria. The rationale behind the study was to find out whether the electorate's perception of political othering affected their electoral behaviour in the election. Anchored on the choice theory, the study adopted the survey research design to generate quantitative data analysed in the study. The hypothesis formulated in the study was tested with the Pearson Product Moment Correction Coefficient (PPMCC) with the aid of Statistical Package for Social Sciences (SPSS) at 0.05 significance. Findings showed that the electorates have knowledge of political othering. It also showed that the perception of the electorate of the political parties and candidates is not dependent on the descriptions of the political parties and the political candidates by the politicians and the candidates. It was recommended among other things that Political parties and candidates should intensify the tempo of advertisements of their programmes and strategies. This will create more awareness about the policies, programmes, philosophy and other activities of the party and its political candidates.
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