Keyword : GSM Evangelism .Technology Determinism .Knowledge .Repentance .Church
Author(s) : Christopher K. Amah, Mercy I. Ezeugwu & Solomon Eyeke
Abstract :
This paper looks at the influence of GSM evangelism among South-East residents. This style of evangelism explains the adoption of information and communication technologies in contemporary church communication, and growth. In conducting this study, survey research method was used to investigate the influence of GSM evangelism on the knowledge and attitude of South-East residents. A manageable 384 respondents were selected from a population of 16, 395, 555 using the online Australian calculator. With this, quantitative data were drawn using structured questionnaire. Technology Determinism and Uses and Gratification Theories of communication were used to anchor this study. After analyzing the data collected, findings revealed that the residents of South-East are exposed to GSM evangelism. It was equally found that the messages they get from evangelists through their GSM phones do not influence their attitude in any way. Based on this, it was recommended that evangelists should know the weaknesses and strengths of communication media, or make use of communication experts to help them channel the right message into the right channel. It is also recommended that face-to-face interpersonal communication should sell this kind of messages more than social media. Finally, it is recommended that further research should be carried out on the acceptance of social media for church evangelism.
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