Keyword : Tourism, Facebook page, Rural development, Promotion
Author(s) : ASADU Clement Afamefuna, Ph.D & AGBO Benedict Obiora, Ph.D
Abstract :
This study investigated the Tourism Boards’ use of Facebook to promote tourism in Southern Nigeria. Three research questions were stated to guide the study. The content analysis method was used to carry out the study. The period of study was one year, from June 2019 to May 2020. The population of the study was the whole posts on the Facebook pages of all the 17 Tourism Boards of the 17 states in Southern Nigeria. The researchers randomly selected three states’ Tourism Boards from each of the three geopolitical zones that make up Southern Nigeria. The units of analysis covered photographs, texts, videos, and web links from the administrator of the Page. Data presentation/analysis was done using both quantitative and qualitative approaches. The findings of the study showed that Lagos and Ondo States’ Tourism Boards do not have a Facebook page presence. It was further found out that Edo and Enugu States Tourism Boards have the most active Facebook pages on tourism. The study also found out that art, culture, and promotional activities were the most shared and commented tourism activities within the period under study. Based on these findings, the researchers recommended sustained enlightenment on the benefits of promoting tourism activities on Facebook among the Southern Nigeria Tourism Boards and the residents of the region.
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