Prostate Cancer Screening Media Awareness Campaign amongst Selected Men Population in North-Central Nigeria


Keyword : Prostate cancer, screening, management, prevention, and behaviour


Author(s) : Amune, Asusheyi Philip; Chioma Njoku & Ngozi, Wellington

Abstract :   

This is an investigation on “Prostate cancer screening awareness amongst selected men population in North-Central Nigeria”. Prostate cancer is one of the most common cancers that affects men. The prostate is found in males and it helps to transport sperm. The growth of unrestrained cells in the prostate forms what is known as prostate cancer. This growth can be prevented at an early stage. North-Central Nigeria is one of the six geopolitical zones in Nigeria and this region has cases of prostate cancer. The zone is also referred to as the Middle Belt. This region is made up of the following states, Benue State, Nasarawa State, Kogi State, Niger State, Kwara State and Plateau State. The occupation of men in this region is mostly farming. This region also houses well-known medical centres, such as Federal Medical Centre, Keffi, Nasarawa State. The broad objective of this study is to ascertain the influence of prostate cancer screening awareness campaigns amongst selected men in the North-Central geopolitical zone of Nigeria. It is a crosssectional study of 427 male residents in North-Central, Nigeria. The inquiry was anchored on the Attitude Change Theory and the Health Belief Model. The Researchers adopted the descriptive survey research method. The Sample frame was taken from the areas that fall within the media, such as the State capitals in the zone. The study focused on men aged 45 years and above in the region, this is because they were in a better position to respond to the questionnaire items and prostate cancer is a disease that affects men that are 45 years and above. Results showed poor level of media awareness contributed to the spread of prostate cancer in this region. Most respondents get messages occasionally. Generally, media campaigns have significant influence on respondents’ behavioural patterns if effectively demonstrated in their local dialects. Hence, the Researchers made the following recommends; early detection can address the prevalence of prostate cancer. Free and frequent examination can help cure the spread of the disease. Designing media messages in local languages can help in message interpretation. The Study recommends, attention getting devices like the local instruments should be used as means of communication to respondents. Including opinion leaders in message design can foster attitudinal change. Also, there is a need to train community health workers and equip nomads to properly educate respondents and tackle rising cases. The media should emphasize controversial aspects of the disease such as diet, sex, and the influence of interpersonal communication.

Download full Article

Recent Articles

Stereotypes and Its Influence on the Course of Study Choice and Communication Skills of First-Year Students of Christopher University
Philip Teniola David; Ayoola Olalekan Ajasa, Ph.D; Adejoke Adekanmbi, Ph.D & Aderinola Babatunde

Information Literacy Skills: Prerequisite for Library Resources Use by Public Secondary School Students in Oyo State, Nigeria
Touitou, Tina C., PhD; Ambassador-Brikins, Helen O.C., Ph.D; Owolabi Ruth Onajite, PhD & Adekunle, Janet Oluyemi, PhD

Bollywood Movie, Dubbing, Subtitling, Nigerian Yoruba Language and Audience Perception
Adeyemo Saheed O.A. & Adeyemi A. Ridwan, PhD.

Audience Perception of the Influence of Abrahamic Mission Programme of Radio Nigerian Network on Religious Intolerance
Greatandy Victor Iguoba & Onyedikachi Stanley Onovo, PhD

Utilisation of Social Media for the Promotion of Exclusive Breastfeeding among Nursing Mothers in Rural Communities in Akwa Ibom State
Benson Reuben Oke & Helen Ijeoma Nwachukwu

Women Awareness of Endometriosis Misdiagnosis through Mass Communication Strategies in Wukari LGA, Taraba State
Agabison Dorcas;? Okpoko C.C.? & Lazarus Siman

Newspaper Framing of Fubara-Wike Political Crisis in Nigeria’s Fourth Republic: A Comparative Analysis of Daily Sun, The Punch and Vanguard Newspapers
Ezemba Assumpta Onyinyechi

Content analysis of select Nigerian newspapers' Reportage of #EndbadGovernance Protest
Lega Agbadu Hassan;? Prof. T.M Akase? & Dr. Anthony Ogande

Application of Public Relations Strategies in the Management of Patients at Federal Medical Centre and Benue State University Teaching Hospital, Makurdi
Inja, Ndernen? & Nyitse, Gabriel T., PhD

Influence of Billboard Advertisements on Audience Awareness of Insecurity Issues in Nigeria: A Study of Edo State Residents
Blessed Frederick Ngonso, PhD?; Peter Eshioke Egielewa, PhD?; Betcher Osaguona Ekhosuhun, Esq.? & Ekwe Okwudiri, PhD

Promotion and Patronage of Products of Access and Zenith Banks by Customers in Akwa Ibom State
Nsikak Solomon Idiong? & Blessing Ufot Urua•

Language and Ideologies in Selected Advertising Posters of MTN and Orange from Dschang and Bafussam (Cameroon), 2024-2025
Dohseh Abigail Gabwa & Afutendem Lucas Nkwetta

Preliminary Pages for IJALMS
IJALMS Editorial Crew

FRSC SPEED LIMIT IN THE COURT OF PUBLIC OPINION: A SURVEY OF ENUGU STATE RESIDENTS
Dr. Maxwell M. Ngene

Appraisal of the Influence of Globalization on Local Cultural Identity in Nigeria
Omavuaire Lucky Edewor, Ph.D; & Collins Kediehor, PhD