Prostate Cancer Screening Media Awareness Campaign amongst Selected Men Population in North-Central Nigeria


Keyword : Prostate cancer, screening, management, prevention, and behaviour


Author(s) : Amune, Asusheyi Philip; Chioma Njoku & Ngozi, Wellington

Abstract :   

This is an investigation on “Prostate cancer screening awareness amongst selected men population in North-Central Nigeria”. Prostate cancer is one of the most common cancers that affects men. The prostate is found in males and it helps to transport sperm. The growth of unrestrained cells in the prostate forms what is known as prostate cancer. This growth can be prevented at an early stage. North-Central Nigeria is one of the six geopolitical zones in Nigeria and this region has cases of prostate cancer. The zone is also referred to as the Middle Belt. This region is made up of the following states, Benue State, Nasarawa State, Kogi State, Niger State, Kwara State and Plateau State. The occupation of men in this region is mostly farming. This region also houses well-known medical centres, such as Federal Medical Centre, Keffi, Nasarawa State. The broad objective of this study is to ascertain the influence of prostate cancer screening awareness campaigns amongst selected men in the North-Central geopolitical zone of Nigeria. It is a crosssectional study of 427 male residents in North-Central, Nigeria. The inquiry was anchored on the Attitude Change Theory and the Health Belief Model. The Researchers adopted the descriptive survey research method. The Sample frame was taken from the areas that fall within the media, such as the State capitals in the zone. The study focused on men aged 45 years and above in the region, this is because they were in a better position to respond to the questionnaire items and prostate cancer is a disease that affects men that are 45 years and above. Results showed poor level of media awareness contributed to the spread of prostate cancer in this region. Most respondents get messages occasionally. Generally, media campaigns have significant influence on respondents’ behavioural patterns if effectively demonstrated in their local dialects. Hence, the Researchers made the following recommends; early detection can address the prevalence of prostate cancer. Free and frequent examination can help cure the spread of the disease. Designing media messages in local languages can help in message interpretation. The Study recommends, attention getting devices like the local instruments should be used as means of communication to respondents. Including opinion leaders in message design can foster attitudinal change. Also, there is a need to train community health workers and equip nomads to properly educate respondents and tackle rising cases. The media should emphasize controversial aspects of the disease such as diet, sex, and the influence of interpersonal communication.

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