Keyword : Big Brother Naija, Reality, Television Show, Moral and Cultural Implications
Author(s) : FASAANU Bolanle Olubusayo; AKINWUMI Rasheed Paul; OLARERIN Joy Judith & OLANIYAN Folayemi Pemisire
Abstract :
Big Brother Naija (BBN) is a Nigerian reality competition television series, based on the Big brother TV franchise, in which contestants live in an isolated house and compete for big cash prizes and other material rewards by avoiding being kicked out of the house at the end of the game and viewers vote for their favourite housemate. This paper examined the way the public perceive the cultural and moral implication of the Big Brother Naija Reality Show. The paper made use of the Cultivation Media Theory and Cultural Norms Theory as the theoretical foundation for the study. The study is based on a descriptive survey method. The data obtained through 200 copies of an open-ended questionnaire administered to the respondents, who are staff of Achievers University, Owo, were qualitatively analysed. The findings show that a large number of the respondents perceive the Big Brother Naija Show as immoral because it encourages indecent dressing, open sex, smoking, intake of alcohol, and gossip. However, a small
number of the respondents claim that it has an educative, informative, and entertaining influence on them. The paper concluded that the majority of people believe that the show has a negative influence on people who are exposed to the show and also does not really have relevance to the cultural and moral background of people, especially in Nigeria. The study recommended that the regulatory bodies in Nigeria should be more aggressive in regulating the activities of the electronic media, especially television stations, also it was suggested that programs should be censored.
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