Keyword : Inter-regional competition, Mass Media, Regional Bureaus, Development
Author(s) : NSEREKA Barigbon Gbara, Ph.D
Abstract :
This study x-rays the place of regional bureaus of nationwide media in the inter-regional competition for development attention in Nigeria. Development Media Theory provides the theoretical foundation for the paper. The paper highlights the roles regional bureaus play in the development of the different regions of the country. It also delves into the history of the Nigerian mass media and explores the competition amongst regional bureaus which causes the affected national media to increase their airtime on their national news reports in respect of attracting development to the regions. To conclude, the study calls on regional bureaus to explore interesting ways of playing up the challenges of the regions and recommends that regional bureau correspondents should be retrained regularly to improve on their ability to craft federal government attentiongrabbing programmes that will trigger rapid development in the regions.
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