Keyword : News Commercialization .Public Service Broadcasting .Social Responsibility
Author(s) : Ijeoma Acholonu; A.J.C. Igbozuruike & Ejem A. Agwu
Abstract :
This paper assessed the impact of commercialization of news and its effect on the credibility of public service broadcasting in Nigeria with particular reference to the Rivers State Broadcasting Corporation (RSBC). The study was underpinned by the social responsibility theory and the ethical theory of egoism. Data used for meeting the study objectives were gathered using in-depth interviews and analysed qualitatively in this paper. The study found that news commercialization has become a practice in Public Service Broadcast stations in Nigeria due to the withdrawal of subventions from the government that established them. This has negatively affected the image of broadcast media organizations in the country. Public service broadcasting which was supposed to serve public interest has been turned into a powerful instrument for perpetual colonization of the masses by the rich. The study recommends that relevant regulatory agencies should ensure that enforcement of laws and ethics is rigorously pursued to compel media houses to comply with the ethics of the profession and revert to non-commercialization of news for the interest of the masses.
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