Keyword : International communication, Information Flow, Social Media, Agenda Setting
Author(s) : Adeyemi, Opeyemi Muideen & Nwachukwu, Faustinus Ginikanwa
Abstract :
This critical discourse examined social media communication and its twist in assertion on information flow across borders. The rationale here is that the international communication scene, especially in the area of information flow, has undergone dramatic changes in the later part of this century because of the unpredictable consequences of social media on the processes and procedures of communication. The discourse further posited that the future of international communication remains fluid because of the further sophistication in new media technology envisaged. Using a recent profile of news coverage by the traditional media in comparison to social media coverage as a prototype of a typical situation in developed and developing societies, this discourse established that social media have altered the international communication arena substantially leading to people journalism. The discourse also maintained that the traditional debates of who sets the public agenda and the information flow pattern amongst the developed and developing world, government, the media (international and national), and the people as well as the gatekeeping notion have all been rearticulated with the current realities posed by social media.
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