Keyword : Decentralisation, Social Media, Globalisation, EndSARS, Social Movement
Author(s) : Ufuoma Oliver Komiti & Comfort E. Obaje, PhD
Abstract :
The main objective of this study was to examine how the use of the social media facilitated the decentralization of the 2020 Nigerian EndSARS social movement to global recognition. The study was anchored on technology determinism and resource mobilization theories. Mixed-methods research design was adopted. The questionnaire was administered to 500 active Nigerian social media users across 5 select major Nigerian towns: Abuja, Benin City, Birnin Kebbi, Lagos, and Warri through the social media and obtained 403 responses. The data collated were processed with the aid of the SPSS (vers. 20) while the analysis of testing of the formulated hypothesis was done with Chi-square. Ten offline respondents were interviewed and data generated were analysed qualitatively. The findings of the study were: the 2020 Nigerian EndSARS social movement was decentralized through social media, thus fast-tracking the spread of the movement to global recognition as 72.2% of the respondents believed that effective application of social media by users during the 2020 Nigerian EndSARS movement played a dominant role in facilitating the decentralization of the movement through the use of hashtags etc; and the social media significantly contributed to the rapid globalization of the movement. However, the findings showed that the impromptu and reactionary nature of the protests contributed to the decentralization strategy and the globalization of the movement. It was therefore recommended, among others that, proponents and promoters of social movements in the future should deploy social media, especially decentralization tactics to their social movement campaigns.
Stereotypes and Its Influence on the Course of Study Choice and Communication Skills of First-Year Students of Christopher University
Philip Teniola David; Ayoola Olalekan Ajasa, Ph.D; Adejoke Adekanmbi, Ph.D & Aderinola Babatunde
Information Literacy Skills: Prerequisite for Library Resources Use by Public Secondary School Students in Oyo State, Nigeria
Touitou, Tina C., PhD; Ambassador-Brikins, Helen O.C., Ph.D; Owolabi Ruth Onajite, PhD & Adekunle, Janet Oluyemi, PhD
Bollywood Movie, Dubbing, Subtitling, Nigerian Yoruba Language and Audience Perception
Adeyemo Saheed O.A. & Adeyemi A. Ridwan, PhD.
Audience Perception of the Influence of Abrahamic Mission Programme of Radio Nigerian Network on Religious Intolerance
Greatandy Victor Iguoba & Onyedikachi Stanley Onovo, PhD
Utilisation of Social Media for the Promotion of Exclusive Breastfeeding among Nursing Mothers in Rural Communities in Akwa Ibom State
Benson Reuben Oke & Helen Ijeoma Nwachukwu
Women Awareness of Endometriosis Misdiagnosis through Mass Communication Strategies in Wukari LGA, Taraba State
Agabison Dorcas;? Okpoko C.C.? & Lazarus Siman
Newspaper Framing of Fubara-Wike Political Crisis in Nigeria’s Fourth Republic: A Comparative Analysis of Daily Sun, The Punch and Vanguard Newspapers
Ezemba Assumpta Onyinyechi
Content analysis of select Nigerian newspapers' Reportage of #EndbadGovernance Protest
Lega Agbadu Hassan;? Prof. T.M Akase? & Dr. Anthony Ogande
Application of Public Relations Strategies in the Management of Patients at Federal Medical Centre and Benue State University Teaching Hospital, Makurdi
Inja, Ndernen? & Nyitse, Gabriel T., PhD
Influence of Billboard Advertisements on Audience Awareness of Insecurity Issues in Nigeria: A Study of Edo State Residents
Blessed Frederick Ngonso, PhD?; Peter Eshioke Egielewa, PhD?; Betcher Osaguona Ekhosuhun, Esq.? & Ekwe Okwudiri, PhD
Promotion and Patronage of Products of Access and Zenith Banks by Customers in Akwa Ibom State
Nsikak Solomon Idiong? & Blessing Ufot Urua•
Language and Ideologies in Selected Advertising Posters of MTN and Orange from Dschang and Bafussam (Cameroon), 2024-2025
Dohseh Abigail Gabwa & Afutendem Lucas Nkwetta
Preliminary Pages for IJALMS
IJALMS Editorial Crew
FRSC SPEED LIMIT IN THE COURT OF PUBLIC OPINION: A SURVEY OF ENUGU STATE RESIDENTS
Dr. Maxwell M. Ngene
Appraisal of the Influence of Globalization on Local Cultural Identity in Nigeria
Omavuaire Lucky Edewor, Ph.D; & Collins Kediehor, PhD