Keyword : Decentralisation, Social Media, Globalisation, EndSARS, Social Movement
Author(s) : Ufuoma Oliver Komiti & Comfort E. Obaje, PhD
Abstract :
The main objective of this study was to examine how the use of the social media facilitated the decentralization of the 2020 Nigerian EndSARS social movement to global recognition. The study was anchored on technology determinism and resource mobilization theories. Mixed-methods research design was adopted. The questionnaire was administered to 500 active Nigerian social media users across 5 select major Nigerian towns: Abuja, Benin City, Birnin Kebbi, Lagos, and Warri through the social media and obtained 403 responses. The data collated were processed with the aid of the SPSS (vers. 20) while the analysis of testing of the formulated hypothesis was done with Chi-square. Ten offline respondents were interviewed and data generated were analysed qualitatively. The findings of the study were: the 2020 Nigerian EndSARS social movement was decentralized through social media, thus fast-tracking the spread of the movement to global recognition as 72.2% of the respondents believed that effective application of social media by users during the 2020 Nigerian EndSARS movement played a dominant role in facilitating the decentralization of the movement through the use of hashtags etc; and the social media significantly contributed to the rapid globalization of the movement. However, the findings showed that the impromptu and reactionary nature of the protests contributed to the decentralization strategy and the globalization of the movement. It was therefore recommended, among others that, proponents and promoters of social movements in the future should deploy social media, especially decentralization tactics to their social movement campaigns.
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