Keyword : Academic performance, Frequency, Impact, Social media, University students
Author(s) : Jammy Seigha Guanah, PhD; Mercy Chimezie Njemanze & Hauwa Aghazemayere Isa Derefaka
Abstract :
This research paper aimed to investigate the relationship between social media use and university students' academic performance at the University of Africa, Toru-Orua, Bayelsa State, Nigeria. The study focused on examining the level of utilisation of social media for academic purposes, identifying the most frequently used social media platforms for academic purposes, and assessing the impact of social media on the academic performance of university students. To achieve these objectives, a survey research method was employed. A structured questionnaire was administered to a sample of 285 University of Africa, Toru-Orua, students to collect quantitative data on their social media usage patterns, and their impact on their academic performance. The study was hinged on the Uses and Gratification Theory. The outcomes of the study were that the level of social media utilisation for academic purposes among university students at the University of Africa, Toru-Orua was high (36.84%), and that the social media platform most frequently used by the students for academic purposes was the YouTube (25.26%), followed by WhatsApp (14.73%). It was also found that social media use impacts the academic performance of the students to a very great extent (29.82%). The recommendations made were that educational institutions should develop clear guidelines or policies that promote responsible social media use for academic purposes and that educators should create a supportive learning environment that encourages the appropriate use of social media for academic purposes. Also, educational institutions should offer digital literacy training programmes that equip students with the necessary skills to critically evaluate and effectively utilise social media platforms for academic purposes.
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