Keyword : Mass Media .International Relations .Globalization .Africa
Author(s) : Ifeanyi F. Didiugwu
Abstract :
Today as never before, the role of the mass media in information dissemination in the world is no longer in doubt. It is in short, the mass media more than anything else, that has made the world a global village, hence, we talk about globalization. Of course, the
driving force in international diplomacy and international relations finds expression more on the basis of interest which impinge on economic, political and cultural considerations. These interests are championed mainly by the mass media, which in most cases, assign images and set agenda for relationships among nation states. Unfortunately, corresponding shifts in the conduct of Africa’s international relations have not been noticed, probably as a result of low technological development and lack of press freedom and political will among African leaders to provide good governance. Using historical analytical approach, the paper explores the role of mass media in the transformation of Africa’s international relations by exploring how Africans defines their own priorities and partnerships and with which voice(s). It is the findings of the paper that the mass media is a powerful weapon of public opinion that can very easily influence decision makers, as well as actions of people around the world. The paper recommends that African governments and leaders should promote healthy media environment through deliberate communication policies that will strengthen the capacity of media practitioners to mitigate negative western media influences on Africa.
Music and Teens in Advertising: Influence of Music in Always Sanitary Pad Television Advertisement among Teens in Ikeja Nigeria
Oluwafisayo F. Abdul & Damilola Labake Bamigboye
The Danger of a Single War: Anti-Corruption Crusade of President Muhammadu Buhari in the Court of Public Opinion
Peace Ireju Amannah & Josephine Osatohanmwen Adeyeye
Determinant of Profitability of SMEs in Nigeria (A Study of Ogun State)
Oluwakayode David Oke & Margaret Adebimpe Oke
The Impact of Non-performing Loans on the Performance of Commercial Banks: A Case Study of GTB, Skye Bank and Zenith Bank
Chukwuemeka Ojukwu
Technological Determinism and the Technological Acceptance Model: New Media versus Old Media in the Communication Revolution
Christian C. Ngwu & Uchenna C. Anioke
When Help Turns Awry: Assessing how Social Media Re-victimize Victims of Sexual Violence in Nigeria
Chijioke Odii & Maxwell M. Ngene
Indigenization Paradigm: A Must Shift for Akwa Ibom Broadcasting Corporation (AKBC) Television Programme Content
Bassey Nsa Ekpe
We Have no Faith in the Police An analysis of Media Audience Awareness, Attitude and Use of Security Numbers in Exposing Crimes in Enugu State
Izuchukwu Z. Ugwu, A. C. Ekwueme & Nnamdi George Nzekwe
A Dissection of the Waning Investigative Journalistic Practices in Nigeria
Clementina O. Okafor & Theophilus Oko
The Politics of Newspaper Framing of the 2015 Presidential Election Results in Nigeria
Moses Chukwubuikem Ani, Endwell Onyinye Nyekwere, Uchechi Queen Nwanguma & John Ugwuanyi
Readability Problems in The Guardian Newspaper among Selected Staff and Students of the University of Benin, Nigeria
Festus Prosper Olise & Sunday Akpobo Ekerikevwe
Print Media Coverage of the Exclusive Breastfeeding Programme (2016-2017)
Ibituru I. Pepple & Ijeoma J. Acholonu
Comparative Evaluation of Nigerian Newspapers’ Coverage of Political Violence, 2003-2011
Vaungwa Apaa Nyihar Tine
Buhari’s First Year Anniversary in the Eyes of Nigerian Newspapers: An exploratory analysis of the most relevant frames
Fatima I. Abubakre
Corruption and Newspaper Collapse in Nigeria: Evidence from The Comet, The Democrat and New Nigerian Newspapers
Gausu Ahmad & Ibrahim Jimoh