Keyword : Activism, Democracy, Political Participation, Politics, Social Media.
Author(s) : Kashim Willy Otaru; Gabriel Ozekhome Igechi (PhD) & Fred Osahon Okunmahie (PhD)?
Abstract :
This study examines the role of social media in political participation and activism in the September 2024 Governorship election in Edo State, Nigeria. It highlights the spectrum of political activities, from traditional engagement methods like attending political
meetings to modern forms such as digital activism via social media platforms. Deploying a survey research design, the article investigates how platforms like Twitter, Facebook, and Instagram have transformed political discourse, information dissemination, and citizen mobilization. To have a detailed understanding of the subject matter of discourse the researcher reviewed relevant literature in the area of the study and accordingly passed their robust comments on them. Furthermore, it utilized the social media political participation model as propounded by Johaness Knoll, Jorg Mathes, and Raffael in 2020, which serves as the framework of analysis. The theory opined that social media can only encourage participation when several subsequent requirements are satisfied, and the population of the study is the eligible voters in two selected local government areas in each of the senatorial districts that make up Edo State. Taro Yamani's scientific approach was used to obtain an optimal sample size of 400. The findings revealed that social media significantly shapes public opinion, influences political decision-making processes, and enhances the effectiveness of political news dissemination. However, it also identifies
challenges such as the spread of misinformation and the formation of echo chambers.
Through comprehensive analysis, this study provides insights into the dynamics of
political engagement in the digital age, contributing to the broader discourse on the
interplay between technology and democratic processes. Arising from the above, the
study recommended the need for improved digital literacy, particularly in rural areas, to
combat the spread of misinformation, which can undermine the democratic process,
leveraging social media as tools for civic education.
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