Keyword : Enlightenment, Gender, Girl child, Mass Media, Media Campaign
Author(s) : Ikuesewo-Akinbami, Adebowale & Acheme, Ramson Oloche
Abstract :
Female Genital Mutilation is an old practice of circumcising girls, a practice believed to be a measure of suppressing wanton sexual urges in women. Modern analysis and findings reveal that this practice poses health risks to young girls and inflicts pain on them. From every indication, as proven through empirical, studies, FGM serves no helpful purpose other than inflicting physical and emotional pain on young girls. The pain, disease infections, and humiliation this practice inflict on girls have been widely criticised in modern times, and many established groups and governments have long abolished Female Gender Mutilation. However, some far-right conservatives in Africa and Nigeria, still hold on to this way of life despite the ban and ongoing campaign against it. Therefore, this study takes a close look at the role mass media plays in enlightening young girls and affected people about the negative implications of this old practice. The innovation of diffusion theory and cognitive theory provides theoretical ground for this study's literature. At the same time, a survey was employed to gather data from young girls in Akure, a city where such practice is prevalent. Of the 350 copies of questionnaires served, 316 copies of the questionnaire were filled and returned, findings reveal that the mass media campaign has a major impact on the target population. However, Female Genital Mutilation remains common despite the media campaign and awareness. The study proposed that television campaigns be intensified in the campaign since the audio-visual medium is popular among young girls. And that intense media campaign with a new strategy is employed.
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