Keyword : Radio, NGO’s, Covid-19, Safety, Campaign, Nigeria
Author(s) : NGONSO Blessed Frederick, PhD
Abstract :
This study was carried out to ascertain if Non-Governmental Organizations (NGOs) residing in Edo State, were involved in creating safety protocol awareness on Covid-19 through the use of radio jingles. The researcher adopted the descriptive research method by using interviews to elicit descriptive data from three categories of respondents: radio stations, radio listeners, and NGOs. The findings of the study reveal that NGOs in Edo State have not placed jingles on the COVID-19 safety awareness campaign. “I can tell you that NGOs in Edo have not aired any jingle on Covid-19 safety protocols”. In fact, I listen to the radio at any time particularly, Vibes FM, Benin City, KU FM, Benin City, ITV/Radio Benin City, and Rhythm FM, Benin City. This study concludes that NGOs in Edo State were naïve towards what ought to have been their key social responsibility to society. This paper holds substantial academic and applied contributions but also recognizes some limitations. First, the data are collected from a single Department of a public university in Edo State. Consequently, the outcomes of the study might not be widespread. Based on the findings and limitations of this study, the researcher recommends that, for upcoming research, researchers should analyze NGOs involvement in the COVID-19 safety awareness campaign on a regional or national level rather than the state level. Focusing on a regional or national level could allow a larger sample size. One more recommendation is to conduct the investigation on diverse media forms where NGOs could probably broadcast the COVID-19 safety protocol awareness campaign.
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