Keyword : Knowledge and Awareness, Immersive Journalism, Lecturers, Universities
Author(s) : Maxwel M. Ngene, Vivian Ginikachukwu Eze And Nelson Chidiogo Chris-Ngwu
Abstract :
This study delves into the realm of immersive journalism by exploring the knowledge and awareness levels among journalism lecturers in select public and private universities in Enugu, Nigeria. The research seeks to determine the extent of their knowledge and perception of immersive journalism, its adoption into the curriculum, and the challenges faced in its integration. As immersive technologies and content consumption continue to rise, this study was motivated by the evolving media landscape. To contextualize the research, a comprehensive review of relevant literature, including Immersive Journalism Practice, Immersive Media (VR & AR), New Media, were used. Empirical studies were examined to provide insights into the present study. The study leverages the use of Diffusion of Innovation Theory, to underpin its findings. Given the substantial population of 87 journalism lecturers in Enugu, a census survey was employed as the research method, with 63 respondents participating through a questionnaire. The findings reveal a noteworthy level of awareness of immersive journalism among lecturers, albeit with a majority at the novice level. Surprisingly, immersive journalism is conspicuously absent from the curricula of Enugu state universities. Despite this, lecturers exhibit a keen interest in advancing their immersive journalism knowledge through training. The study also underscores the formidable challenges faced by journalism educators, encompassing technological infrastructure, curriculum design, and resource constraints, when endeavoring to integrate immersive journalism into their teaching. In a swiftly evolving media landscape, this research contributes to the understanding of immersive journalism's status and the hurdles to its effective adoption, offering valuable insights for educators, institutions, and policymakers
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