Keyword : Social media, politics, participation, undergraduates, elections.
Author(s) : Egielewa, Peter Eshioke
Abstract :
Social Media has revolutionised political communication since its debut in 1995 with the first Social Networking site, “classmate.com”, established by Randy Conrads (Sajithra & Rajindra, 2013). Beginning with the Arab Springs of 2011, there has been a steady increase in the realisation of changes that social media engineers in the selection and eventual election of political leaders in many countries of the world. Based on the public participant theory and using quantitative research design method, and with questionnaires administered to 380 students of two higher institutions in Nigeria, this research concludes that Whatsapp broadcast messages about the age, ethnic group, religion, educational background and corruption status of the candidates of the 2019 presidential elections in Nigeria did not influence Nigerian undergraduates choice of political party candidates. This paper recommends that further researches should be conducted to interrogate why these qualities did not influence students’ choice and what influences students’ choices in presidential elections.
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