Keyword : Social Media, Youth, Substance Abuse.
Author(s) : Oluwafisayo F. Abdul & Kolade Ajilore
Abstract :
Today’s generation of youths and young adults are growing up immersed in social media that promote user-generated content and interactions between users. Social media sites are an environment, in which drug-related content is frequently created and consumed by youths. Displayed drug references on social media may include information and images pertaining to drug that may influence viewers and be indicative of offline drug use. Despite the promising potential to utilize social media environment to monitor and treat substance use problems, the upsurge in the intake of substances amongst youths persisted. The characteristics, mechanisms, and outcomes of substance use-related contents remained largely unknown.As exemplified in communication research, the present study is an attempt to give a robust clarification on the influential nature of the social media, including the conceptualization of key terms.
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