Keyword : Comparative Analysis, Social Media, and Church, Obidient Movement, General Elections, Diplomatic Interest
Author(s) : Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
Abstract :
Comparative analysis of social media and church influence on Obidient Movement in 2023 general elections and its diplomatic impacts on domestic and international interest was conducted as a survey using an online questionnaire to obtain empirical data. The study population stood at 96.3 million and 230 was used as the sample size for the study. The sample size is believed to be a fair representation of the study population. The researchers adopted an accidental non-proportionate sampling method to reach the respondents who came across the questionnaire on all the selected social media platforms that were used in the administration of the instrument. The following objectives were framed to guide the course of conducting this research: 1. To ascertain whether social media posts influence the electorate more than the Church in support of the Obidient Movement. Data showed that 86 (37.4%) respondents agreed that social media influenced them on Obidient Movement than the Church, and 34(14.8%) respondents strongly agreed. The implication here is that more respondents were influenced by social media posts in support of Obidient Movement than the Church. The data showed that 120(52.2%) of the respondents were influenced by the social media posts on Obidient Movement. This again shows the power of social media in electioneering campaigns. 2 To ascertain Nigerians’ level of participation in the Obidient Movement. The data showed that 117(54.2%) respondents used social media to campaign for Mr. Peter Obi and 65(30.1%) respondents participated in the physical campaign while 13(6%) respondents involved in group rally and 9(4.2%) respondents participated in prayer campaign (Church) to support Mr. Peter Obi and Obidient Movement. The researchers therefore concluded that though the Church played a role in the movement and tilted towards the secular agenda (politics), social media platforms were more used as means of disseminating political information among a large youth population. The researchers also concluded that a large proportion of the youth who participated in the Obidient movement were Christian Youths (186/80.9%). The predominant social media used in the campaign were WhatsApp and Facebook. The researchers also conclude that the campaign attracted international concern as many Nigerians in diaspora joined in the campaign. The intense usage of social media in the 2023 election campaigns also elicited interest from the international community, which gave rise to robust engagements and support from the international community through observation missions, technical assistance, and diplomatic engagements with Nigerian stakeholders. The research therefore, recommended that fresh research should be conducted on the extent to which the outcome of the 2023 elections affected the diplomatic relationship between Nigeria and Democratic the civilized countries of the world. The gap created in this study is that there is no data that examine the co-relationship between social media posts and the Church against the diplomatic relationship between Nigeria and the Democratic countries of the world. A new research should be conducted in this regard.
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