Keyword : Public Relations Strategies, campaigns, presidential Candidates, Political Parties and Presidential Elections
Author(s) : Abimiku, Monday Sunday; Josiah, Sabo Kente PhD & Muhammad, Sani Rabiu PhD
Abstract :
This study “Evaluation of the Public Relations Strategies Adopted by Candidates of Select Political Parties During the 2023 Presidential Elections in Nigeria”, examined the use of public relations strategies by presidential candidates of select political parties for political campaigns in Nigeria. A survey method was adopted for the study. A sample size of 400 was determined using the Taro Yamane formula. Three hundred and ninety-seven (397) copies of the questionnaire were completed and returned. Findings revealed that news reports/feature articles in newspapers and magazines, radio and television programmes, community relations, media relations, advertisements on various media, social media platforms display of posters, billboards, handbills banners, Town hall meetings, interpersonal communication, forum discussions, consultations on Stakeholders, visits to communities to talk to voters, sharing of food items, money, and clothes. Press conferences, releases, statements, media chat/parley by the political candidates and spoke persons, campaign rallies & tours, public lectures, symposia, gifts, and donations were the public relations strategies used by APC, PDP & LP during the 2023 Presidential Elections in Nigeria. It was found that the public relations strategies adopted for campaigns during the 2023 Nigeria presidential elections were highly effective in shaping public opinion and influencing voter behavior. This result implies that to a great extent, the public relations of the three major parties deployed good public relations strategies by exploring proactive steps which proves to be proactive. This shows how important and relevant public relations strategies are when properly applied to political campaigns especially presidential campaigns in Nigeria. Therefore, based on the findings, this paper concluded that the public relations strategies adopted for political campaigns were effective and have led to vast awareness and acceptance of the candidature of presidential candidates during the 2023 presidential elections in Nigeria. It was recommended that to enhance the adoption of public relations strategies, political public relations officers and presidential campaign organizations should employ a multi-faceted approach. This includes; Building media Lists, utilize contact database software to build a comprehensive list of media contacts, segmented by outlet, geographic location, and focus area. Media outreach should be embarked upon, online newsrooms should be on the campaign website to centralize information, press releases, and multimedia content for easy access by media contacts. Strategic framing employs framing techniques to shape public discourse and influence public opinion, crisis communication, digital media, relationship management, and government collaboration. Foster partnerships with government agencies, such as ministries of information, National Orientation Agency, and NGOs, to amplify campaign messages and promote national interests. By adopting these strategies, political public relations officers and presidential campaign organizations can effectively manage their public image, communicate their message, and build support among voters.
Stereotypes and Its Influence on the Course of Study Choice and Communication Skills of First-Year Students of Christopher University
Philip Teniola David; Ayoola Olalekan Ajasa, Ph.D; Adejoke Adekanmbi, Ph.D & Aderinola Babatunde
Information Literacy Skills: Prerequisite for Library Resources Use by Public Secondary School Students in Oyo State, Nigeria
Touitou, Tina C., PhD; Ambassador-Brikins, Helen O.C., Ph.D; Owolabi Ruth Onajite, PhD & Adekunle, Janet Oluyemi, PhD
Bollywood Movie, Dubbing, Subtitling, Nigerian Yoruba Language and Audience Perception
Adeyemo Saheed O.A. & Adeyemi A. Ridwan, PhD.
Audience Perception of the Influence of Abrahamic Mission Programme of Radio Nigerian Network on Religious Intolerance
Greatandy Victor Iguoba & Onyedikachi Stanley Onovo, PhD
Utilisation of Social Media for the Promotion of Exclusive Breastfeeding among Nursing Mothers in Rural Communities in Akwa Ibom State
Benson Reuben Oke & Helen Ijeoma Nwachukwu
Women Awareness of Endometriosis Misdiagnosis through Mass Communication Strategies in Wukari LGA, Taraba State
Agabison Dorcas;? Okpoko C.C.? & Lazarus Siman
Newspaper Framing of Fubara-Wike Political Crisis in Nigeria’s Fourth Republic: A Comparative Analysis of Daily Sun, The Punch and Vanguard Newspapers
Ezemba Assumpta Onyinyechi
Content analysis of select Nigerian newspapers' Reportage of #EndbadGovernance Protest
Lega Agbadu Hassan;? Prof. T.M Akase? & Dr. Anthony Ogande
Application of Public Relations Strategies in the Management of Patients at Federal Medical Centre and Benue State University Teaching Hospital, Makurdi
Inja, Ndernen? & Nyitse, Gabriel T., PhD
Influence of Billboard Advertisements on Audience Awareness of Insecurity Issues in Nigeria: A Study of Edo State Residents
Blessed Frederick Ngonso, PhD?; Peter Eshioke Egielewa, PhD?; Betcher Osaguona Ekhosuhun, Esq.? & Ekwe Okwudiri, PhD
Promotion and Patronage of Products of Access and Zenith Banks by Customers in Akwa Ibom State
Nsikak Solomon Idiong? & Blessing Ufot Urua•
Language and Ideologies in Selected Advertising Posters of MTN and Orange from Dschang and Bafussam (Cameroon), 2024-2025
Dohseh Abigail Gabwa & Afutendem Lucas Nkwetta
Preliminary Pages for IJALMS
IJALMS Editorial Crew
FRSC SPEED LIMIT IN THE COURT OF PUBLIC OPINION: A SURVEY OF ENUGU STATE RESIDENTS
Dr. Maxwell M. Ngene
Appraisal of the Influence of Globalization on Local Cultural Identity in Nigeria
Omavuaire Lucky Edewor, Ph.D; & Collins Kediehor, PhD