Keyword : Communication, technology, globalization, citizenship, pessimism
Author(s) : Ntiense J. Usua, PhD & Austen A. Sado, PhD
Abstract :
Although communication has been a part of human existence and a means of solving many of mankind's problems, its misuse has created as many challenges as it has resolved, leaving the same man it serves in perpetual search for solutions to his communication-related challenges. Advancement in media technology as evident in the Internet-enabled social media, without taking away the benefits of improved global communication, has equally thrown up challenges that are quite worrisome and irksome. The admixture of hope and despair associated with how communication technologies are deployed as well as the implication of the outcomes of communication across national frontiers have evoked both optimism and pessimism about contemporary practices in international communication. This library-based study aimed to examine the basis of the fears expressed about the implications of contemporary global communication amid its benefits and find out the possibility of deploying the technology of the media to better serve communication objectives. Based on the postulations of global social responsibility and cultural development hypotheses as well as the technological determinism theory, the study examines arguments and experiences that inform pessimistic and optimistic dispositions towards international communication in the age of social media and observes pervasive negative use of the media which yield atrocious outcomes that negate the essence of international communication but notes that this can be reversed through deliberate policies and actions. The paper therefore recommends the adoption of macro-ethics partly through awareness creation and emphasis on global social responsibility and partly through technological determinism by adopting hi-tech solutions to the negative use of media technologies. It further recommends deliberate promotion of the cultures of societies whose pessimistic dispositions towards international communication are based on perceived dominance by the developed world.
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