Keyword : Political mobilization, Social media, Facebook, User perceptions, Campaign
Author(s) : Comfort Ene Obaje, PhD & Nosa Osadolor
Abstract :
This research examined social media users’ perception of the influence of Facebook on Peter Obi’s One Million Man March campaign. The study sought to ascertain the extent social media users participated in the campaign, their attitude towards the Facebook campaign as well as how they perceived the trustworthiness and credibility of information shared about Peter Obi's One Million Man March campaign on Facebook. The study rested on the assumptions of political mobilization theory. It adopted a survey research design. The questionnaire served as the primary tool for data collection. A sample size of 100 was purposively selected from a population of 217,687 in Ovia North East Local Government of Edo State. Findings Show that Peter Obi's One Million Man March campaign was a success, even though Peter Obi did not emerge as the winner of the election eventually. Findings also showed that the ubiquity of Facebook, with its extensive user base and engaging features, amplified the reach and impact of the campaign. A substantial portion of the participants not only actively engaged with the campaign but also expressed agreement with its messages and objectives while perceiving it as effective. The findings further revealed that the majority of respondents held a positive perception of the information, considering it trustworthy and credible. This positive perception significantly influenced their support for the campaign. The researchers, therefore, recommended that the government, campaign teams, and communication specialists should actively reinforce positive campaign perceptions in their messaging and actions. Second, political campaigns must work diligently to reinforce positive perceptions among the electorate. Lastly, enhancing trustworthiness and credibility in campaign communication is paramount for fostering public trust. In this ever-evolving digital landscape, adapting to the dynamic nature of social media is not just an option but a necessity.
Patriarchal Stereotypes and Feminine Resistance in Flora Nwapa’s Efuru
Solomon Awuzie, PhD; Chilenwa Ignatius Metu• & Uche Benedict Uraih, PhD
Ontological Analysis of Gender Disparity Factors in Nigerian Sports Journalism
Pius Owoicho Ogwuche; Professor Cosmos I. Eze; Professor Shamsuddeen Mohammed & Mahmud Umar Muhammed, PhD
Influence of Television Messages on the Knowledge and Adoption of Agricultural Innovation among Farmers in Kwara State, Nigeria
Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Influence of Demographics of Age and Educational Attainments on Online Newspaper Readership among Civil Servants in Akwa Ibom State, Nigeria
Sunday Jessie Antai; Prof. Church Akpan & Bassey Esuk Bassey, Ph.D
Perception of South-East Women on 2024 Nigerian Federal Ministry of Environment’s Media Campaign Messages on Adaptation and Mitigation of Heat Waves
Obini Onuchukwu & Prof. Angela Nkiru Nwammuo, PhD
Evaluation of Social Media Influence on Benin City Residents' Perception of the 2024 Okuama Bloodbath in Delta State, Nigeria
Josephine Osatohanmwen Adeyeye, PhD•; Adédèjì Fred Aríjeníwà & Emeke Precious Nwaoboli
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5, No. 1 2025 Preliminary Pages
IJALMS
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5. No 1 June 2025 Preliminary Pages
IJALMS
Community Perception and Evaluation of Corporate Social Responsibility Activities by the Oil Producing Companies in Bayelsa State
Seiyefa Clifford Wilson; Andrew Asan Ate; Wilfred Oritsesan Olley & Ewomazino Daniel Akpor
Public Perception of Political Disinformation and Trust in Mainstream Media during Electoral Campaigns in Nigeria
Wilfred Oritsesan Olley & Okoro Ferdinand Eloke
Evaluation of the Public Relations Strategies Adopted by Candidates of Select Political Parties during the 2023 Presidential Elections in Nigeria
Abimiku, Monday Sunday; Josiah, Sabo Kente PhD & Muhammad, Sani Rabiu PhD
Employee-Management Relations and Productivity in Select Government Ministries in Akwa Ibom State
Blessing Ufot Urua
Journalists’ Perspective of Fact-checking Applications in Curbing Fake News in Nigeria
Arikenbi, Peter Gbenga & Ikharo Seluman