Keyword : Symbols, Perception, Brand Image, Customer
Author(s) : UDEH Kenneth, PhD; MBAKA Chinyere Azuka, PhD; EZE Emmanuel Obumneme & OTIOTIO Emmanuel Oseimiegha
Abstract :
The subject matter of this research work is to determine the degree to which symbols can predict customers’ perception of a brand image. The main objective is to find out how symbols put out by an organisation influence customers’ brand image perception and choices. Peirce Model and the Symbolic Interactionism theory were used to understand the concept. A descriptive survey method was adopted, while a structured questionnaire was the instrument for data collection. 255 respondents were selected
using the purposive sampling technique and questionnaire was administered. Findings showed that symbols play a key role in customers’ perception of a brand image, with 43.9% of respondents agreeing that the symbols put out by First Bank positively affected their perception of the brand. It was found that symbol, influences perception as it showcases the brand to the customers maintains and sustains their attention. The study found out that after attracting customers to the brand, consistent brand symbol usage encourages the customers to stay loyal to the brand. It was recommended that organisations leverage their symbols as extensions of their main services.
Patriarchal Stereotypes and Feminine Resistance in Flora Nwapa’s Efuru
Solomon Awuzie, PhD; Chilenwa Ignatius Metu• & Uche Benedict Uraih, PhD
Ontological Analysis of Gender Disparity Factors in Nigerian Sports Journalism
Pius Owoicho Ogwuche; Professor Cosmos I. Eze; Professor Shamsuddeen Mohammed & Mahmud Umar Muhammed, PhD
Influence of Television Messages on the Knowledge and Adoption of Agricultural Innovation among Farmers in Kwara State, Nigeria
Ucheanya Florence; Tsegyu Santas & Muhammad Sani Rabiu
Influence of Demographics of Age and Educational Attainments on Online Newspaper Readership among Civil Servants in Akwa Ibom State, Nigeria
Sunday Jessie Antai; Prof. Church Akpan & Bassey Esuk Bassey, Ph.D
Perception of South-East Women on 2024 Nigerian Federal Ministry of Environment’s Media Campaign Messages on Adaptation and Mitigation of Heat Waves
Obini Onuchukwu & Prof. Angela Nkiru Nwammuo, PhD
Evaluation of Social Media Influence on Benin City Residents' Perception of the 2024 Okuama Bloodbath in Delta State, Nigeria
Josephine Osatohanmwen Adeyeye, PhD•; Adédèjì Fred Aríjeníwà & Emeke Precious Nwaoboli
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5, No. 1 2025 Preliminary Pages
IJALMS
Comparative Analysis of Social Media and Church Influence on Obidient Movement in 2023 General Elections and its Diplomatic Impacts on Domestic and International Interest
Blessed F. Ngonso, PhD; Chioma Njoku, PhD; Amah Maclean Williams PhD; Onyedikachi Stanley Onovo & Uche Benedict Uraih, PhD
IJALMS Vol. 5. No 1 June 2025 Preliminary Pages
IJALMS
Community Perception and Evaluation of Corporate Social Responsibility Activities by the Oil Producing Companies in Bayelsa State
Seiyefa Clifford Wilson; Andrew Asan Ate; Wilfred Oritsesan Olley & Ewomazino Daniel Akpor
Public Perception of Political Disinformation and Trust in Mainstream Media during Electoral Campaigns in Nigeria
Wilfred Oritsesan Olley & Okoro Ferdinand Eloke
Evaluation of the Public Relations Strategies Adopted by Candidates of Select Political Parties during the 2023 Presidential Elections in Nigeria
Abimiku, Monday Sunday; Josiah, Sabo Kente PhD & Muhammad, Sani Rabiu PhD
Employee-Management Relations and Productivity in Select Government Ministries in Akwa Ibom State
Blessing Ufot Urua
Journalists’ Perspective of Fact-checking Applications in Curbing Fake News in Nigeria
Arikenbi, Peter Gbenga & Ikharo Seluman